sara-correa
sara-correa
Most of all, I'm thankful I have been able to build a reputation that feels authentic to me.

Sara joined TE Connectivity from Thomson Reuters in 2014, where she lead a team responsible for all aspects of marketing - from customer segmentation, pricing strategy and GTM through campaigns, events and sales training & enablement across the full portfolio of enterprise wide solutions. Sara started at TE as head of marketing for our Data Communications business focused on expanding the marketing organization’s ability to better support business growth. She was responsible for helping develop the strategic, digital and integrated marketing functions of TE's new Data & Devices business unit. In 2016, Sara transitioned into a new role within TE, leading the marketing function for our Global Automotive business.

Describe a shift early in your career that altered your goals and expectations. How did it lead you to new opportunities?

Early in my career I, like many young women, was trying to figure out how to build a successful career for myself in the face of gender biases and glass ceilings. I read book after book and sought advice from managers and mentors, trying to figure out how to be recognized and respected for my work. I got a lot of advice – don’t be too sensitive, speak up, don’t be afraid to be aggressive, and on and on – I tried it all but it didn’t feel like me. Not only was I uncomfortable pretending to be a hard-hitting, “it’s just business” type, but I was also pretty sure no one was buying it and I was definitely sure it’s not the reputation I wanted to create for myself. My epiphany came when I acknowledged that I didn’t want to have to be someone else to be successful, I wanted to figure out how I could use what was innately me to be successful.

I decided to set aside the “rules” and do a personal SWOT. Strengths: smart, curious, ok with being wrong, can get along with almost anyone. Weaknesses: can be overly sensitive, like to be liked, get frustrated when people can’t “keep up”, etc. I tried to honestly and objectively assess myself so I could get to the heart of what I can uniquely contribute based on who I really am.
Next, I needed to figure out how to embrace my weaknesses and turn them into opportunities. For example, getting along with people and wanting to be liked can come across as weak or deferential, so what would I need to do to turn this into an asset? Watching the executives around me, I realized that even brilliant people can have trouble communicating their ideas. And when you have a room full of very smart people with strong opinions, agreement can be tough. Those were the gaps I could fill. I could be the consensus builder that created teams and facilitated different points of view, teasing out the best ideas, simplifying them and then translating them into something that would drive action – a plan, a message, a marketing campaign. I could make people feel heard so that even if they disagreed, they felt like their perspective was taken into account. I could play this role by embracing what others had told me would be personal liabilities and focusing them so they became assets, and most importantly I could be effective in the workplace in a way that felt genuine and true to myself.

Every day I experience moments where my weaknesses bubble to the surface and I have to consciously refocus them. But overall I’m happy with the role I’ve been able to carve for myself and the impact I’ve been able to have on my teams. Most of all, I’m thankful I have been able to build a reputation that feels authentic to me.

"Every day I experience moments where my weaknesses bubble to the surface and I have to consciously refocus them."
  1. Unleashing Potential

At TE, we focus on enabling women to reach their full potential through inspiration, networking, mentoring, and professional development.

What inspired you to pursue a career in a technology company?

I did not consciously set out to build a career in the tech industry, but I enjoy the challenge of marketing complicated solutions to smart customers so found myself naturally gravitating towards roles with tech companies.

Why TE?

I like that at the most human element, TE products are helping our customers change the way people live and work in an increasingly connected life. Without connectivity within and between devices, none of these massive technology trends like IoT or eMobility are possible.

sara-correa
sara-correa
Most of all, I'm thankful I have been able to build a reputation that feels authentic to me.

Sara joined TE Connectivity from Thomson Reuters in 2014, where she lead a team responsible for all aspects of marketing - from customer segmentation, pricing strategy and GTM through campaigns, events and sales training & enablement across the full portfolio of enterprise wide solutions. Sara started at TE as head of marketing for our Data Communications business focused on expanding the marketing organization’s ability to better support business growth. She was responsible for helping develop the strategic, digital and integrated marketing functions of TE's new Data & Devices business unit. In 2016, Sara transitioned into a new role within TE, leading the marketing function for our Global Automotive business.

Describe a shift early in your career that altered your goals and expectations. How did it lead you to new opportunities?

Early in my career I, like many young women, was trying to figure out how to build a successful career for myself in the face of gender biases and glass ceilings. I read book after book and sought advice from managers and mentors, trying to figure out how to be recognized and respected for my work. I got a lot of advice – don’t be too sensitive, speak up, don’t be afraid to be aggressive, and on and on – I tried it all but it didn’t feel like me. Not only was I uncomfortable pretending to be a hard-hitting, “it’s just business” type, but I was also pretty sure no one was buying it and I was definitely sure it’s not the reputation I wanted to create for myself. My epiphany came when I acknowledged that I didn’t want to have to be someone else to be successful, I wanted to figure out how I could use what was innately me to be successful.

I decided to set aside the “rules” and do a personal SWOT. Strengths: smart, curious, ok with being wrong, can get along with almost anyone. Weaknesses: can be overly sensitive, like to be liked, get frustrated when people can’t “keep up”, etc. I tried to honestly and objectively assess myself so I could get to the heart of what I can uniquely contribute based on who I really am.
Next, I needed to figure out how to embrace my weaknesses and turn them into opportunities. For example, getting along with people and wanting to be liked can come across as weak or deferential, so what would I need to do to turn this into an asset? Watching the executives around me, I realized that even brilliant people can have trouble communicating their ideas. And when you have a room full of very smart people with strong opinions, agreement can be tough. Those were the gaps I could fill. I could be the consensus builder that created teams and facilitated different points of view, teasing out the best ideas, simplifying them and then translating them into something that would drive action – a plan, a message, a marketing campaign. I could make people feel heard so that even if they disagreed, they felt like their perspective was taken into account. I could play this role by embracing what others had told me would be personal liabilities and focusing them so they became assets, and most importantly I could be effective in the workplace in a way that felt genuine and true to myself.

Every day I experience moments where my weaknesses bubble to the surface and I have to consciously refocus them. But overall I’m happy with the role I’ve been able to carve for myself and the impact I’ve been able to have on my teams. Most of all, I’m thankful I have been able to build a reputation that feels authentic to me.

"Every day I experience moments where my weaknesses bubble to the surface and I have to consciously refocus them."
  1. Unleashing Potential

At TE, we focus on enabling women to reach their full potential through inspiration, networking, mentoring, and professional development.

What inspired you to pursue a career in a technology company?

I did not consciously set out to build a career in the tech industry, but I enjoy the challenge of marketing complicated solutions to smart customers so found myself naturally gravitating towards roles with tech companies.

Why TE?

I like that at the most human element, TE products are helping our customers change the way people live and work in an increasingly connected life. Without connectivity within and between devices, none of these massive technology trends like IoT or eMobility are possible.