January 26, 2016
Source: Ad Age
TE Wins Honorable Mention Award for "Engineering Racing Greatness"
To target design and electronic engineers, TE Connectivity sponsored Andretti Racing for Indy 500 and the Formula E race, and included engineers and journalists on the Andretti Racing team. Through a series of documentary-style videos and other integrated content, including social media and native ads, TE Connectivity showed how its products can provide "racing greatness" for automotive and industrial businesses.
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